Project DescriptionNowadays, we have so many technologies at our disposal that Flash has mostly fallen by the wayside. HTML5 makes it much easier for us to develop ways to display our videos and other animated, visual footage in our websites. Having this technology is great, as it means that we have much better opportunities to use video in our designs and actually use it to make our users’ experiences better.
Video can be used in so many ways to enhance our designs and make the user journey and experience better. Just like you would with various imagery (whether it’s photography, icons or animations) you should be aiming to use video in your designs to improve your designs. Keep in mind you want your message to be clear with or without the videos.
With any video it’s important that you think clearly about the message you want to project. While this can depend totally on the brand, product or service, use video as carefully as you would any other elements in your design.
That said, we can use videos…to introduce, to to delight, to add interest, to replace background images and to improve story telling.