BE ``YOU`` WHEN BRANDINGThere are hundreds if not thousands of branding experts who will tell you how to build your brand, mapping out step by step the technical aspects of effective marketing strategies.
I have done my fair share of homework on the technical things which are important and valuable in branding, but the key pieces of creating a brand are not always talked about or easy to obtain.
Branding isn’t just about technicalities and design. It’s about how you show up in the world with your unique contribution.
What you value most in life and business should steer the ship behind your empire and brand. For me those are things like integrity, authenticity, vulnerability, giving and fun.